Web Marketing

What is Internet Marketing?

Web Marketing is application of Internet and associated technologies to accomplish the organization's marketing objectives.

Online Marketing is about the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a service or product, provide info to potential customers and to reach various geographical areas and niche markets.

CLIENT focused marketing is the secret for success of any company. Concentrating on customer needs and wants will help a service to satisfy in fact to delight its clients better and efficiently. Since acquiring a brand-new consumer is expensive than keeping the existing customer, Building close relationships and retaining existing consumers is very crucial.
Internet marketing is best used in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is very important.

Internet Marketing Tools

Online Search Engine Marketing

Online search engine marketing is important since 85% of Internet internet users utilize search engines to find new sites. Research reports reveal that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

Email marketing can be used to drive sales, offer customer service and to construct close relationships with the customers. Email marketing is a cost reliable Internet Marketing tool and the results can be quickly measured. If we are to lease an E-mail list from an outside source the action rates will be around 1 %.

Affiliate Marketing

This is called the income sharing organisation model. Affiliate marketing is one website (An Affiliate) is promoting another site (Merchant) in exchange for a commission. Affiliate marketing is risk complimentary and cost reliable advertising due to the fact that you pay only for efficiency. Affiliate marketing allows businesses to reach specific niche markets in a more expense efficient way.

Banner Advertising

Banner advertising was very much popular and click through rates were around 25% when its present for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfactory banner marketing still thinks about as an effective branding tool.

Viral Marketing

This is the "e" term for word of mouth. This medium could be utilized to get the word out about your company amongst the target market. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of information about new sites. Hotmail is one of the first examples of Viral Marketing.

Promotion

Promotion has to do with creating awareness, building trust and reliability. Online news release distribution plays the main role in this.

Browse Engine marketing is essential due to the fact that 85% of Internet internet users use search engines to find new websites. Email marketing can be utilized to drive sales, offer client service and to build close relationships with the customers. Email marketing is an expense efficient Internet Marketing tool and the results can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about new sites.